Audio Player

Thursday 10 May 2012

Bleak Opinion: Outrage Jockeys.

We are used to being outraged by Politicians on twitter.

Some of us are genuinely shocked by it. Some of us expect it. Some savour it. Some actively encourage it. Some actively 'seek out' outrage, where there is none.

I'll let you decide where Nadine Dorries latest 'Outrage Offering' sits.
Just so you know, it was to do with an after party for her appearance on 'Have I got News For You', the preferred forum for picking prospective candidates in the London Mayoral Elections. The other Guest was the Comedian, Reginald D Hunter.

Dorries: I have now left the HIGNFY after party. As I looked over my shoulder, Reginald D Hunter was talking to my daughter.


When Challenged she replied:  it was something Reg would laugh at.I suggest you watch the prog and refrain from comment until you have.


So I will. No I actually will. I'll admit my jaw dropped when I read it. But I thought about it and I'll wait and see what the show throws up.
But I don't think it can possibly 'harm' her career in the way that some people seem to be suggesting.

Look at Boris... Look at Ken in fact... even poor Brian Paddick...  I wasn't joking about Have I got News for You being a forum for the major parties to get candidates out to non political audience... and that's major candidates for major parties. Imagine some of the publicity junkies we've got hidden deep within the party machine, waiting to 'reveal' themselves... in the niche parties...

Lets be honest. Of this type, the 'crazies' are the funniest, the ones that spit ludicrous soundbites are the most memorable... Each tedious outrage is just another reinforcement that this or that politician actually carries weight in the public sphere. It's a 'Force Multiplyer'. The exact opposite of a distraction tactic.

So, what will happen?

Maybe the HIGNFY appearance will be a comedic triumph,  and put in context the tweet becomes a 'callback' to a gag in the show, or perhaps an entirely innocent play on words (Shotgun Wedding?). Which means she's pulled a very sophisticated move. Win for Dorries. She is not a racist, she is a 'Wit'

Most likely, nothing happens. The show is unmemorable. Something else occurs, blotting the whole event from the collective conscious. Maybe she'll get such a leathering that it will appear that the Tweet has already been 'punished' by the other members of the panel. The comment may still have no real connection to the show, but it might just 'Blow over'.. it was just a misfired joke.

Worst case for her:  The appearance is a disaster, establishing the Tweet in context as 'malicious', 'bigoted' and 'Racist'.  She is disgraced and shamed... Maybe even sacked, humiliated and reviled. This is what some people are suggesting might actually happen.

Then What?

Later she will be 'remembered'... She'd get another job... maybe as a columnist. She will maintain her blog, and continue to raise her profile. She will keep some support. More than likely she will be elected to something. Probably sooner rather than later. For those of you who think that making a horrifically inappropriate remark on Twitter will lose you all support, I dare you to search the hashtag #Banter on Twitter. Your answer is there.

If anyone could politically survive that, it's her. She appears to be one of those savvy MPs who have embraced social media as a platform and have an innate understanding of the nature of memory. If you can get the public 'interested' in you, in even the most tenuous and bizarre way, you stand far more of a chance than even the most able of 'political minds' in any election held amongst human beings, no matter what your actual beliefs are... You can always raise your profile with one section of the public or other, even if that simply means hammering yourself into them at every opportunity with a divisive opinion... Like your average Daily Mail columnist, she could become a part of the public consciousness mainly by her constant appearance in trends, timelines and online news, being outrageous and being written about.... and each event, positive or negative, making her seem more 'important'

...and here I am at 2:00 am, Writing about her...
Bleak.

No comments:

Post a Comment